NEW SHOCHU
ZAININ NIIJIMA
Shochu
THE ISLAND CULTURE & HISTORY
Niijima
Niijima sits 160 kilometers south of Tokyo, a wild island streaked with white sand and sculpted kogaseki stone.
The Kuroshio Current carves the coastline. Southerly winds whip across bright shores. Niijima’s spirit is fresh, open, and restless.
This is where exiles and locals crossed paths, trading stories, skills, and survival. Outsiders and islanders became one, their lives woven together by the sea.
Now, that fearless spirit pours into every glass, carrying Niijima’s legacy straight into the city, unfiltered.
NEW
ZAININ Niijima
Shochu
720ml
Forged from three bold barley varieties, Niijima blends spirits distilled at both reduced and atmospheric pressure. Every element is dialed for depth and edge.
Subtle sweetness fuses with roasted barley, building layers that snap with crisp minerality. Each sip echoes Niijima’s white sands and the bite of its salty breeze.
Light but never lacking in character, Niijima holds its own over ice, with a burst of soda, or blended into tea.

Exiles who landed on Niijima didn’t stay strangers for long. The island pulled them in, shaping them into locals. Over time, they didn’t just belong; they became a member of the community.
A neighborhood bar hits with the same energy. Walk in solo. Trade a few words with the person next to you. Suddenly, you’re not just another face. They know your name, and you’re part of something.
The island calls. You know you’ll return, so you scribble your name on a bottle. Now, that spot on the shelf is yours.
Niijima Bottle Keep. Find your place in the city.
THE SERVES

COMPANY ADDRESS
KK UNFILTER
151-0061
1-51-1 Hatsudai, Shibuya-ku,
Tokyo, Hatsudai Centre
Building















